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Jennifer is a talented marketing strategist with over
12 years experience in building results-driven branding
programs. She has been involved in numerous brand integration
initiatives for high-growth companies including PeopleSoft
(SkillsVillage and Vantive integration) and Nektar (merger
of Inhale, Shearwater and Bradford Particle Design).
She is known as a visionary leader with a passion for
innovation and for getting the job done right and on
time.
She drove the successful development of the Nektar
brand, following the acquisition of Bradford Particle
Design and Shearwater by what was then Inhale Therapeutic
Systems. The combined company was renamed and launched
as Nektar. Shortly after launch, the internal turmoil
was substantially reduced, and within nine months of
the launch, brand awareness among customers and prospects
was high with 54% unaided awareness among customers
and 28% in prospects.
Jennifer has also been responsible for increasing the
brand value of many organizations, including the global
branding and repositioning of PeopleSoft Global Services.
After the brand repositioning, PGS had secured nine
deals worth over $5 million each, compared to only one
the previous year. This repositioning work helped grow
the Global Services organization from a $700M to a $1B
division with more than 4,000 employees.
Jennifer takes an innovative, results-oriented approach
and is focused on making a significant impact to each
of her clients’ businesses. She has published
dozens of scientific, environment and health articles
for a variety of publications and online media outlets
including Discovery Channel Online.
Jennifer’s first career in the field of environmental
biology gave her a depth of scientific and technical
experience, including advanced analytical methodologies.
Jennifer holds a B.S. in Biology from Queen’s
University, Canada, an M.S. in Biology from the University
of Waterloo, Canada, and a certificate in BioEntrepreneurship
from the Haas School of Business, University of California,
Berkeley.
Jennifer is a long-standing member of the American
Marketing Association (AMA), Silicon Valley chapter
of the AMA, Healthcare Businesswomen’s Association,
Women in Consulting, and the Northern California Science
Writers Association. Jennifer currently serves on the
Board of Wardrobe for Opportunity, where she is Chair
of Marketing. Wardrobe for Opportunity provides free
clothing and career development support for low-income
individuals in the Bay Area so they can become economically
self-sufficient.
She is a published author and speaks on a variety of
marketing topics including brand development, effective
market positioning and successful brand integration.
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